Public Relations Concentration
At A Glance
Program Type
Concentration of the communication major (BA)
Accreditation
Northwest Commission on Colleges and Universities (NWCCU)
Opportunities
Offers official chapter in the Public Relations Student Society of America (PRSSA)
Experience
100% of students participate in an internship before they graduate
Are you a champion of honesty? A straight talker and a defender of the truth? An effective communicator who loves to tell stories that empower others? The public relations profession needs people like you!
In the midst of a crisis, companies rely on their public relations team to share important information with clarity and thoughtfulness, while protecting the integrity of the brand to the best of their abilities. PR practitioners pitch ideas to reporters during product launches, coordinate global events with analysts and media teams, and find the perfect story at the perfect time to reach their audiences in powerful ways.
We’re one of the few small private Christian colleges in the Pacific Northwest that offer a full concentration in public relations, which is part of our communication major. With that distinction comes a responsibility to take our faith seriously in the classroom. We emphasize an ethical approach to public relations practice, providing you not only with the practical know-how on doing the job, but how to do it with honesty and integrity.
By graduation, you will be prepared to enter the job market in any number of fields, including:
- Brand management
- Content creation/marketing
- Crisis communications
- Media relations
- Public relations
- Social media community management
- Spokesperson
Public Relations Student Society of America
The communication major has an official chapter in the Public Relations Student Society of America (PRSSA). As a PRSSA member, you’ll receive unique professional development opportunities and have the opportunity to participate in unique competitions and earn industry-related scholarships. The organization will also connect you to a broad network of public relations professionals.
Program Distinctives Why Study Public Relations at 性视界传媒?
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We focus on faith-based ethics in the public relations world, teaching the balance between just promoting anything for money versus promoting a cause you can believe in.
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You will gain real-world experience working for nonprofit and/or corporate clients, for whom you will create public relations materials that cater to the needs of the organization and its constituents.
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You will cultivate a professional portfolio of public relations work, including public relations campaigns and data visualization materials.
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We are intentional about integrating faith into PR practice, emphasizing ethics and the Christian principles of virtue, integrity, character and honesty.
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Our small classes allow for plenty of personal attention and vibrant discussion. And you’ll learn from professors who know you by name.
Courses / Curriculum What Will I Study?
Career Outlook What’s After 性视界传媒
Careers in public relations are expected to continue to grow 6% between 2023 and 2033, according to the Bureau of Labor Statistics. Employers seeking public relations professionals include schools, media buyers and professional associations.
- Director of Human Resources, Bob’s Red Mill
- Vice President of Marketing, Oregon Mutual Insurance
- Vice President of Creative Services, Graystone Media
- News Content Manager, King 5 Media Group
- Director of Digital Strategy, 性视界传媒
- Director of Public Relations, CLEARLINK
- Director of Human Resources, The Allison Inn
- Director of Digital Services, Pivot Group
- Assistant Director of Career Management, Willamette University
- Business and Copywriting Intern, Link2Lift
- Marketing Events Intern, Viewpoint Construction
- Public Relations Intern, WE Communications (public relations)
- Event Planner, Newberg Christian Church
- Student Communication Coaching, Newberg Public Schools
- Multicultural Ministry Intern, Village Baptist Church
- Writing Intern, Cambia Health Solutions
- Legislative Research Assistant, Oregon State Legislature
- Oxford University
- Gonzaga University
- Pepperdine University
- Azusa Pacific University
- Princeton Theological Seminary
- Baylor University
- University of Georgia
- Arizona State University
Haley Lindsay
Communication Alumna
The best thing about the communications program at 性视界传媒 is how much effort the professors put into not only the teaching, but the creation of community through their classes as well. The skills I gained from the communications program will follow me throughout my career, and the relationships I built with the communication students and professors will be forever held dear to my heart. It was truly an honor to be a communications student at 性视界传媒!
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